Exploring the horizons of artificial intelligence

Exploring the horizons of artificial intelligence
#Marketing #Ideas

Artificial Intelligence has rewritten the processes of marketing. From feedback analysis to web content optimization, experimenting with new prompts has become a fundamental strategic activity for innovating business processes.

AI is measured not only in terms of technological progress but also for the impact it produces in the way projects are structured. By extending the uses of artificial intelligence beyond the applications we have come to know in these early times, we are increasingly refining its capabilities.

It is in this perspective that I almost daily experiment with new prompts to automatically manage an ever-wider range of processes. Initially, like everyone, I started playing with a certain awe mixed with skepticism with the first versions of ChatGPT and Midjourney, but in recent months I have delved into increasingly complex possibilities.

Focusing on ChatGPT 4, I discovered features that simplify some often repetitive and time-consuming steps, but I also tried to understand its limits, and there are many. Between trials and errors, some surprises, and prompts given in different ways to test the tool, here is what I found and experimented with in these days of use, hoping to help colleagues and collaborators.

New perspective on data

I started from an area that takes a back seat as if it were not part of the cardinal points of a good strategy: feedback analysis. Too busy thinking about new content to “waste time” reading every criticism or compliment from their user-customers, companies continue to pursue an ineffective and sometimes risky path. In this field, artificial intelligence, if used wisely, can speed up the process of understanding one’s audience.

By providing reviews, comments, and textual opinions as input, ChatGPT can identify trends and sentiments, returning customized suggestions based on one’s goals. The most critical aspect concerns the ability to analyze extended to rhetorical figures and irony. Although there are already software that aggregates and analyzes texts of this kind, they still have some difficulty in understanding certain expressive forms.

A restaurateur can be supported by AI in interpreting comments about their place present on all platforms (Google, Tripadvisor, TheFork, and similar) obtaining a clear vision of strengths and areas for improvement in a few seconds but must be careful not to overly flatten the style. A re-reading and human integration are strongly recommended.

artificial intelligence

SEO process optimization

The textual elements of our site are still central in terms of SEO. They act as digital business cards, influencing how content is interpreted by search engines to assess its quality and consequently its findability. Effective optimization indeed improves relevance, increasing the likelihood of appearing in the top positions of the results. Moreover, they contribute to providing users with a clear preview of each page, encouraging click-through.

Another text, more material that generative AI is increasingly understanding. By analyzing search results and the content we want to share, it can suggest more effective titles and meta-descriptions, thereby increasing visibility. While this was already possible manually or through the numerous software available for this purpose for years, this tool allows for the automatic and large-scale rewriting of existing content.

Versatility of Content

Thanks to AI, we can transform a single piece of content into multiple formats to quickly adapt them to every context. In this way, a video can quickly become a blog article, a social post, informational material, or slides. This allows for greater spreadability, expanding the reach and relevance of the message.

A company might choose to convert video reviews of important influencers on their products into even more detailed pages, making the content more accessible, transparent, and valuable.

A Step Further Towards Accessibility

One of the most important aspects concerns the use of multimedia prompts. It is in this way that we can more easily meet the experience of every type of user.

A process I have started to implement concerns the accessibility of online content, speeding up the creation of alternative texts. ChatGPT 4 is indeed capable of “observing” images offered as input and quickly proposing their visual analysis. In addition to making one’s content accessible to a wider audience, it improves the indexing processes of images, increasingly important in searches.

Continuing to Experiment

Artificial intelligence has become a basic component of the design process. The challenge now is to integrate ever-new solutions into one’s projects, experimenting and adapting to develop effective and targeted approaches. Obviously, a single tool is not enough to obtain valid results: a deep understanding of data, current trends, and a solid business culture are needed.

However, this new, more streamlined path should allow companies to spend more time caring for and the well-being of people and workspaces. These aspects represent two piece of a personal marketing model I am trying to develop in which AI and meditation practices become part of the daily work routine.

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